Vol. 1: Proceeding International Business and Economic Conference 2022

STIE Eka Prasetya will hold an International Business and Economic Conference (IBEC) on October 29, 2022 in Medan, Indonesia. The topic of the first EBIC Conference is “Economic And Business Recovery Strategy Global 2023”. The IBEC Conference provides a platform for academics, researchers, practitioners and students to contribute with their papers on topics related to Economics, Management, Accounting, Entrepreneurs and Islamic Banking and Finance.

Published: 2022-12-08

Articles

THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CONSUMER LOYALTY AT PT. MITRA BINTANG CARGOTAMA

Celine Angelina

1-8
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Sustainability Objective of Tourism Industry Investment in Original Income Recovery in Indonesia

Petrus Loo

9-17
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ANALYSIS INFLUENCE OF PERSONAL SELLING, SERVICE QUALITY & PRODUCT MIX ON CUSTOMER LOYALTY AT DIAH GROCERY STORE DURING POST PANDEMIC

Natalia Wijaya

18-27
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THE EFFECT OF PUBLIC SAVINGS AND DEPOSITS TOWARD CREDIT LENDING DURING PANDEMIC

florencia hubert hubert

28-37
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The Effect of Organizational Citizenship Behavior and Good Corporate Governance on Employee Performance During the Covid-19 Pandemic (Case Study of Panin Dai-ichi Life Timor Branch)

Caroline Tiofanny

38-48
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Influence of Social Media Advertising Experience on Affect, Intrusiveness and Recall: Moderating Role of Platform

Safa Manala-O

69-64
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Effect of Capital Structure and Audit Committee on Earnings Management during Covid-19 on Public Companies in the Pulp and Paper Sector

Jennifer Hawila

65-74
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THE EFFECT OF EASE OF TRANSACTIONS AND PROMOTIONS ON PURCHASING DECISIONS USING GOPAY E-MONEY PAYMENTS IN THE NEW NORMAL ERA (STUDY CASE ON DEAR BUTTER AT MALL PODOMORO MEDAN)

stella Siaufanti

75-85
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Analysis of the Impact of Covid-19 and Company Policies on Sales Volume in the New Normal Period (Case Study: Medan Market Center)

Jeslyn Yennuar Pratama

86-97
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THE IMPACT OF THE MERDEKA BELAJAR KAMPUS MERDEKA PROGRAM AND MICRO, SMALL, AND MEDIUM ENTERPRISES ASSISTANCE ON THE INTEREST OF ENTREPRENEURS IN BATCH 4th KAMPUS MENGAJAR PARTICIPANTS INDONESIA

Pretty Elfrida Sirait

98-107
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The Impact Of The Pandemic And The Implementation Of Sales Strategies On People's Buying Interest In The New Normal

Shelren

108-121
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FACTORS AFFECTING COMPANY PROFIT DURING THE COVID-19 PANDEMIC AT PT. PASAR SWALAYAN MAJU BERSAMA.

Devita Wijaya

122-132
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Company Purchase Decision Improvement Strategy

Ihdina Gustina, Dedy Lazuardi

133-139
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The Effect Of The Whistleblowing System And Tax Sanctions On Individual Taxpayer Compliance AT KPP Pratama Medan Timur

Putri Wahyuni, Susan Grace Veranita Nainggolan

140-147
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THE USE OF E-COMMERCE AND SOCIAL MEDIA AS CATALYST TOWARD REVENUE ENCHANCEMENT (CASE STUDY: 92 Coffee) -

Stefanie Fani, Desma Erica Maryati Manik

148-160
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THE EFFECT OF RENTAL PRICES OF PREMISES, LOCATIONS AND FACILITIES ON THE INCOME OF TRADERS IN THE UPHEAVAL OF MARINE FISH IN THE CENTER OF MEDAN MARKET

cynthia tanuwijaya

161-169
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Embodying #TatakIIT: Factors influencing green purchase intention of MSU-IIT students

JESSA MAE BANSE

170-180
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Rapid Needs Assessment in Digkilaan Philippines

Jamaliah Nasrodin

181-189
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Impact of Conditional Cash Transfer in the Philippines: The Case of Rural Vs. Urban Beneficiaries

Charlyn Charlyn

190-197
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Competitiveness Performance Assessment of the Local Government Units in Lanao Del Norte - Philippines

Charlyn Charlyn

198-203
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FACTORS INFLUENCING TAXPAYER COMPLIANCE DURING THE COVID-19 PANDEMIC AT PT ADAM DANI LESTARI

Jolin Lansky

204-215
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Factors Influencing Occupational Stress: A Study on its Effect on the Performance of MSU-IIT Faculty during COVID-19 Pandemic

JESSA MAE BANSE

216-229
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FACTORS THAT EFFECT SALES VOLUME DURING THE COVID-19 PANDEMIC AT SUB-SECTORS COMPANIES OF COSMETICS AND HOUSEHOLD

Helen Novianti

230-240
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IMPLEMENTATION OF THE PROMOTIONAL MIX STRATEGY ON YAMAHA MOTORS TO PURCHASE DECISIONS DURING THE COVID-19 PANDEMIC AT PT ALFA SCORPII

Dina Nadilla

241-248
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THE INFLUENCE OF E-COMMERCE, PRODUCT QUALITY AND BUYING INTEREST ON SALES LEVELS ON ENZO STONE

Marcella

249-259
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THE EFFECT OF THE COVID-19 PANDEMIC AND CULTURAL ATTRACTION ON THE NUMBER OF VISITORS OF MAIMOON PALACE, MEDAN CITY

Merari larda

260-269
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THE INFLUENCE OF SERVICE FEATURES AND EASE OF USE OF M-BANKING ON THE SATISFACTION OF M-BANKING USERS

Diana Lius

270-280
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ANALYSIS OF FACTORS THAT INFLUENCE CONSUMER DECISIONS TO SHOP AT BALTINI INTERNATIONAL

Jesslyn -

281-289
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The Role of Digital Marketing and Advertising in Honda Motorcycle Sales at PT. Indako Trading Coy during the Covid-19 Pandemic (Study Case Dealer in Medan, Binjai and Deli Serdang)

Wandy Gozali Santy Tan

290-298
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EFFECT OF E-MARKETING AND E-COMMERCE TOWARD SMALL ENTERPRISES’ REVENUE IN FOOD SECTOR DURING COVID-19 PANDEMIC

Cindy Angela

299-314
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The Effect of E-Commerce Utilization and Tax Digitization on CV Citra Anggun Cosmetic's Performance During the Pandemic

gabriella geby

315-324
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Implementation of Digital Marketing as a Business Recovery Strategy for Micro, Small and Medium Enterprises in Medan Area

Elisabeth Nainggolan, Pesta Gultom, Desma Erica Maryati Manik

325-334
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ANALYSIS OF FACTORS THAT INFLUENCE THE PERFORMANCE OF PLN IN IMPROVING COMMUNITY SERVICES IN THE DISTRICT OF MEDAN TIMUR

Nico Samah Tanoto

335-342
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