About the Journal
Eka Prasetya College of Economics (STIE) has created an international conference program since 2022, where this international conference program is useful to facilitate the exchange of ideas, knowledge, and experiences between participants such as students and lecturers. In addition, this conference also aims to promote, collaborate, expand professional networks, and identify solutions for Ministry of Education and Culture programs in collaboration with domestic and foreign universities.
This international conference IBEC STIE Eka Prasetya, became one of the platforms to become a requirement to complete education as a substitute for a thesis by using selection, making it easier for students to complete their final education.
Current Issue
STIE Eka Prasetya will hold an 2nd International Business and Economics Conference (IBEC) on November, 04 2023 in Medan, Indonesia. The topic of the second IBEC Conference is “Regional Economic Development and Business Transformation in the Digital Era”. The IBEC Conference provides a platform for academics, researchers, practitioners and students.
Articles
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The Strategic Planning Formulation in Creative Industry Products Positioning in Sabang, Aceh
Abstract View: 272, .pdf Download: 108 -
THE INFLUENCE OF VISUAL MERCHANDISING ELEMENTS ON SHOPPER’S IMPULSE BUYING MOTIVES
Abstract View: 128, .pdf Download: 102 -
COMMUNICATION ANNOYANCE AMONG POLYTECHNIC STUDENTS
Abstract View: 70, .pdf Download: 28 -
Strategy to Increase Awareness of MSMEs Halal Certificates in Islamic Sharia-Compliant Provinces: Case Study in Aceh Province
Abstract View: 135, .pdf Download: 60 -
The Effect of Using E-Payment and Social Media on Purchasing Decisions at Alfamart in Medan City
Abstract View: 196, .pdf Download: 131 -
The Effect of Digital Marketing, E-payment, and Service Quality on Sales Revenue of Culinary MSMEs in Tenda Santai Sejenak
Abstract View: 69, .pdf Download: 92 -
The Influence of Social Media Marketing on Brand Loyalty
Abstract View: 121, .pdf Download: 86 -
The Influence of Service Quality and Digital Payment on Purchasing Decisions at PT. Plangkaraya Semi Mart
Abstract View: 143, .pdf Download: 66 -
The Influence of Social Media Influencers and Café Atmosphere on Purchase Decision at Café T1311 Medan
Abstract View: 204, .pdf Download: 130 -
The Effectiveness of E-WOM (Electronic Word Of Mouth) and Instagram Social Media Promotion on Purchase Intention at Liang Teh Sumatera
Abstract View: 133, .pdf Download: 70 -
Perception and Acceptance of Risk for Online Learning: Digitalization
Abstract View: 118, .pdf Download: 53 -
The Role of Sustainable Tourism Development on Tourist Satisfaction among Local Tourist in Malaysia
Abstract View: 175, .pdf Download: 65 -
ANALYSIS OF THE USE OF E-COMMERCE AND ITS IMPACT ON CONSUMER SATISFACTION AT MAWAR BAKERY AND CAKE SHOP, KATAMSO MEDAN BRANCH
Abstract View: 221, .pdf Download: 113 -
Financial Literacy and Perceived Ease of Use on Interest in Using E-Wallet (Case Study of Employees at PT Tanjung Timberindo Industry)
Abstract View: 245, .pdf Download: 181 -
Analysis of Consumptive Behavior through Price Discount and Use of ShopeePay of PT. Jaco Nusantara Mandiri’s employees
Abstract View: 88, .pdf Download: 51 -
The Influence of Lifestyle and Brand Image on Purchasing Decisions for Mundo Products with Purchase Intention as an Intervening Variable
Abstract View: 172, .pdf Download: 129 -
Analysis of Customer Satisfaction Through Service Quality and Digital Payment in the Tourism Industry
Abstract View: 211, .pdf Download: 116 -
The Impact of Price Discounts and Viral Marketing on Purchase Intentions in TikTok E-commerce
Abstract View: 403, .pdf Download: 290 -
The Influence of Consumer Behavior and Trust on Purchasing Decisions at NewYorkArt Medan
Abstract View: 200, .pdf Download: 79 -
The Influence Of Regional Original Income And Economic Growth On Capital Expenditure In Indonesia During The Digital Era In 2022
Abstract View: 71, .pdf Download: 60 -
The Influence of Digital Payment Methods and Service Quality on Sales Volume at PT. Belanja Online Ekspress Nusantara
Abstract View: 99, .pdf Download: 81 -
The Effect of Green Marketing and Green Product Implementation on Ecobag Purchasing Decisions at Goodiebag.del Medan
Abstract View: 220, .pdf Download: 132 -
The Effect of Digital Marketing and Service Quality on Consumer Decisions to Visit Maimun Palace Tourist Attractions in Medan City
Abstract View: 94, .pdf Download: 53 -
The Effect of E-Tax System and Tax Socialization on Taxpayer Compliance During Pandemic and Endemic
Abstract View: 94, .pdf Download: 60 -
The Effect of E-Filling Application and Tax Knowledge on Taxpayer Satisfaction (Case Study at PT Sumatra Palm Raya)
Abstract View: 73, .pdf Download: 51 -
Digital Transformation and Social Media as Sales Drivers at CV.Grand Grafika
Abstract View: 120, .pdf Download: 52 -
Analysis of Website-Based Information Tecgnology System on Patient Service Quality at Murni Murni Teguh Medan Hospital
Abstract View: 91, .pdf Download: 65 -
The Effect of Financial Behavior and Income Level on Investment Decision in Digital Era (Case study of STIE Eka Prasetya permanent lecturers)
Abstract View: 84, .pdf Download: 69 -
The Role of E-CRM and E-Marketing Increasing Market Orientation In Alligator Roastery Medan
Abstract View: 147, .pdf Download: 74 -
The Influence of Job Performance, Social Security, and Employee Incentives on Employee Job Satisfaction Mathematical Multicollinearity Test Method
Abstract View: 98, .pdf Download: 21 -
STUDENT’S PERCEPTION TOWARDS SERVICES QUALITY OF ZAKAT DISTRIBUTION IN EDUCATION ISTITUTION
Abstract View: 77, .pdf Download: 62 -
Building Islamic Fintech Ecosystems in Indonesia
Abstract View: 60, .pdf Download: 32