Aurelia and Manik, D.E.M. 2025. The Influence of Rational Content Marketing and Brand Image on PYARY Consumer Loyalty: Pengaruh Rational Content Marketing dan Citra Merek terhadap Loyalitas Konsumen PYARY . PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC). 4, 1 (Dec. 2025), 618–628. DOI:https://doi.org/10.47663/ibec.v4i1.327.