[1]
Steven and Sinaga, H.D.E. 2025. Fostering Environmentally Conscious Purchasing Through Ecological Promotion: How Gender and Ecological Awareness Play a Role at Pizza Hut: Mendorong Konsumsi Berkelanjutan Melalui Green Marketing: Pengaruh Gender dan Pengetahuan Lingkungan di Pizza Hut. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC). 4, 1 (Dec. 2025), 557–569. DOI:https://doi.org/10.47663/ibec.v4i1.341.