Ryu and Lazuardi, D. 2025. The Effect of Green Packaging and Digital Payment on Consumer Behavior (A Case Study at Indomaret Asia Mega Mas Branch): Pengaruh Green Packaging dan Digital Payment terhadap Perilaku Konsumen (Studi Kasus di Indomaret Cabang Asia Mega Mas Medan). PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC). 4, 1 (Dec. 2025), 62–71. DOI:https://doi.org/10.47663/ibec.v4i1.344.