[1]
Rahmatyadi, C. and Hommy Dorthy Ellyany Sinaga 2025. The Impact of Eco-Friendly Packaging Innovation and Green Branding Communication on Image Green Brand KFC Asia Megamas Medan: Dampak Inovasi Kemasan Ramah Lingkungan dan Komunikasi Green Branding terhadap Citra Merek KFC Asia Megamas Medan. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC). 4, 1 (Dec. 2025), 692–703. DOI:https://doi.org/10.47663/ibec.v4i1.361.