(1)
Manurung, B.; Sinaga, H. D. E. Building Customer Loyalty in the Digital Economy Era: The Role of CRM Innovation and Promotional Strategies at Smarco Superstore Ring Road City Walks Medan: Membangun Loyalitas Pelanggan Di Era Ekonomi Digital: Peran Inovasi CRM Dan Strategi Promosi Di Smarco Superstore Ring Road City Walks Medan. IBEC 2025, 4, 217-228.