Tantri, J., & Afrizal, A. (2025). Utilization of E-Commerce and Innovation And Thus Their Impact on The Success of Culinary MSMES Businesses in East Medan: Pemanfaatan E-Commerce dan Inovasi Serta Dampaknya terhadap Keberhasilan Usaha UMKM Kuliner di Medan Timur. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), 4(1), 488–499. https://doi.org/10.47663/ibec.v4i1.312