Natalia Waruwu, A., & Lazuardi, D. (2025). The Influence of Biodegradable Packaging and Consumer Awareness on Product Sustainability at Ascend Coffee and Tea Company: Pengaruh Kemasan Biodegradable dan Kesadaran Konsumen Terhadap Keberlanjutan Produk di Ascend Coffee and Tea Company. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), 4(1), 258–268. https://doi.org/10.47663/ibec.v4i1.354