ZHENSEN; DEDY LAZUARDI. Digital Marketing and Artificial Intelligence on Purchasing Decision in the Shopee App. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 3, n. 1, p. 183–190, 2024. DOI: 10.47663/ibec.v3i1.213. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/213. Acesso em: 11 sep. 2025.