AURERIA, Catherine; IHDINA GUSTINA, S.E., M.M. The Effect of Product Innovation and Lifestyle on Purchasing Decisions for Bardi Smart home Brand Products on Tokopedia. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 3, n. 1, p. 219–227, 2025. DOI: 10.47663/ibec.v3i1.219. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/219. Acesso em: 11 sep. 2025.