ROBERTO LIE; IRVAN ROLYESH SITUMORANG; JESSA B. LABITAD; SHINY ROSE N. NARIT. Application of Green Marketing and Brand Awareness in Increasing Purchasing Decisions at Starbucks Medan Petisah. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 3, n. 1, p. 165–172, 2024. DOI: 10.47663/ibec.v3i1.225. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/225. Acesso em: 11 sep. 2025.