ANGGA, Wellice; DEDY LAZUARDI. THE INFLUENCE OF GREEN PRODUCT AND DIGITAL MARKETING ON PURCHASING DECISIONS AT STARBUCKS CEMARA ASRI. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 3, n. 1, p. 313–323, 2024. DOI: 10.47663/ibec.v3i1.231. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/231. Acesso em: 11 sep. 2025.