SUSILO, Stevany; ELISABETH NAINGGOLAN. The Effectiveness of the Use of Digital Marketing and Green Products in Improving Purchase Decisions at Mcdonald’s Pancing. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 3, n. 1, p. 173–182, 2024. DOI: 10.47663/ibec.v3i1.244. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/244. Acesso em: 11 sep. 2025.