CHELSYA; HOMMY DORTHY ELLYANY SINAGA. Analyzing the Influence of Viral Marketing and Product Quality on Purchasing Decisions for K-pop Merchandise . PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 3, n. 1, p. 587–600, 2024. DOI: 10.47663/ibec.v4i1.249. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/249. Acesso em: 11 sep. 2025.