CHRISTOPHER, Philip; HOMMY DORTHY ELLYANY SINAGA. Green Marketing Strategy and Brand Image: Building Consumer Loyalty for Unilever in Sekip, Medan. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 3, n. 1, p. 145–154, 2024. DOI: 10.47663/ibec.v3i1.262. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/262. Acesso em: 11 sep. 2025.