UTARI, Felicia; IRVAN ROLYESH SITUMORANG. OPTIMIZATION OF THE ROLE OF TIKTOK SHOP AND PRODUCT INNOVATION IN THE DEVELOPMENT OF MSMES IN THE TEXTILE FIELD (CASE STUDY: PERNIAGAAN MARKET) MEDAN. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 3, n. 1, p. 53–62, 2024. DOI: 10.47663/ibec.v3i1.274. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/274. Acesso em: 11 sep. 2025.