ADE MAYANG PUTRI RAMBE; INDRA MAWANTA GINTING. The Impact of Marketing Content and Marketing Influencers on Skincare Product Purchase Decisions through Social Media and Its Implications on Online Customer Reviews. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 3, n. 1, p. 436–451, 2024. DOI: 10.47663/ibec.v3i1.284. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/284. Acesso em: 11 sep. 2025.