CATHERINE, Catherine; REZEKI, Sri. The Evolution of Content Marketing : Analysis of Trend Product and Their Impact on Customer Loyalty at Bank Mestika, North Sumatra: Evolusi Konten Marketing : Analisis Tren Produk dan Dampaknya terhadap Loyalitas Konsumen Bank Mestika Sumatera Utara. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 4, n. 1, p. 462–476, 2025. DOI: 10.47663/ibec.v4i1.299. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/299. Acesso em: 28 dec. 2025.