WIRANATA, Wilson; LOO, Petrus. Analyzing the Impact of TikTok-Video Content Marketing Strategy and Entrepreneur Personal Branding on Consumer Purchase Intention in the Used Car Market: A Case Study of Mestika Jaya Mobil Showroom: Menganalisis Dampak Strategi Pemasaran Konten Video TikTok dan Personal Branding Pelaku Usaha terhadap Minat Beli Konsumen di Pasar Mobil Bekas: Studi Kasus Showroom Mestika Jaya Mobil. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 4, n. 1, p. 140–152, 2025. DOI: 10.47663/ibec.v4i1.306. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/306. Acesso em: 28 dec. 2025.