ZEFANA; HOMMY DORTHY ELLYANY SINAGA; BRILLIAN MOKTAR. Green Marketing Innovation and Eco-Friendly Products on Purchase Intention of Skincare in the Era of Sustainable Economy: Inovasi Green Marketing dan Produk Ramah Lingkungan terhadap Minat Beli Skincare di Era Ekonomi Berkelanjutan. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 4, n. 1, p. 477–487, 2025. DOI: 10.47663/ibec.v4i1.310. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/310. Acesso em: 28 dec. 2025.