STEVEN; SITUMORANG, Irvan Rolyesh. Constructing Perceived Consumer Value Through Digital Financial Transformation and Green Marketing: The Case of KFC Indonesia – Centre Point Medan: Membangun Nilai Konsumen yang Dirasakan Melalui Transformasi Keuangan Digital dan Pemasaran Hijau: Studi Kasus KFC Indonesia – Centre Point Medan. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 4, n. 1, p. 130–139, 2025. DOI: 10.47663/ibec.v4i1.311. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/311. Acesso em: 28 dec. 2025.