DINA NADILLA. IMPLEMENTATION OF THE PROMOTIONAL MIX STRATEGY ON YAMAHA MOTORS TO PURCHASE DECISIONS DURING THE COVID-19 PANDEMIC AT PT ALFA SCORPII. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 1, n. 1, p. 241–248, 2022. DOI: 10.47663/ibec.v1i1.44. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/44. Acesso em: 27 oct. 2025.