CINDY; HOMMY DORTHY ELLYANY SINAGA; NGIW AMAN HARJA. The Influence of Brand Image and Sustainability Awareness on Customer Loyalty at Miniso Medan Mall: Pengaruh Citra Merek dan Kesadaran Keberlanjutan terhadap Loyalitas Pelanggan Miniso Medan Mall . PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 4, n. 1, p. 522–533, 2025. DOI: 10.47663/ibec.v4i1.324. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/324. Acesso em: 16 feb. 2026.