WILLIA, Stevani; ADE GUNAWAN; LAZUARDI, Dedy. The Influence of Financial Technology and Digital Marketing on Customer Satisfaction of Aroma Bakery and Cake Shop ( Case Study of Generation Z Lubuk Pakam) : Pengaruh Teknologi Keuangan dan Pemasaran Digital terhadap Kepuasan Pelanggan Aroma Bakery and Cake Shop (Studi Kasus Generasi Z di Lubuk Pakam) . PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 4, n. 1, p. 730–747, 2025. DOI: 10.47663/ibec.v4i1.325. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/325. Acesso em: 16 feb. 2026.