AURELIA; MANIK, Desma Erica Maryati. The Influence of Rational Content Marketing and Brand Image on PYARY Consumer Loyalty: Pengaruh Rational Content Marketing dan Citra Merek terhadap Loyalitas Konsumen PYARY . PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 4, n. 1, p. 618–628, 2025. DOI: 10.47663/ibec.v4i1.327. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/327. Acesso em: 28 dec. 2025.