VESUVIUS, Deric; LOO, Petrus. The Influence of Content Marketing Strategy and Promotion on Customer Loyalty at TOP Advertising: Pengaruh Strategi Konten Marketing dan Promosi terhadap Loyalitas Pelanggan di TOP Advertising. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 4, n. 1, p. 283–295, 2025. DOI: 10.47663/ibec.v4i1.330. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/330. Acesso em: 28 dec. 2025.