LIE, Elbert; MANIK, Desma Erica Maryati. Analysis of Financial Technology and Green Marketing On Brand Loyalty (Study Case on Starbucks Multatuli Medan Branch): Analisis Pengaruh Teknologi Finansial dan Pemasaran Hijau terhadap Loyalitas Merek (Studi Kasus Starbucks Cabang Multatuli Medan). PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 4, n. 1, p. 546–556, 2025. DOI: 10.47663/ibec.v4i1.331. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/331. Acesso em: 28 dec. 2025.