ROSELINE, Roseline; SINAGA, Hommy Dorthy Ellyany; NASUTION, Edwin Sugesti. Customer Strategy Transformation Through CRM Innovation And Product Quality: Its Impact On Loyalty At Nou Coffee Shop: Transformasi Strategi Pelanggan Melalui Inovasi CRM dan Kualitas Produk: Dampaknya terhadap Loyalitas di Nou Coffee Shop. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 4, n. 1, p. 818–829, 2026. DOI: 10.47663/ibec.v4i1.336. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/336. Acesso em: 16 feb. 2026.