SALSA, Salsa; SINAGA, Hommy Dorthy Elllyany. Driving Customer Satisfaction in the Digital Era: The Role of Service Experience and Payment Innovation at Jco Donuts & Coffee Thamrin Plaza: Mendorong Kepuasan Konsumen di Era Digital: Peran Pengalaman Layanan dan Inovasi Pembayaran di Jco Donuts & Coffee Thamrin Plaza. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 4, n. 1, p. 830–844, 2026. DOI: 10.47663/ibec.v4i1.338. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/338. Acesso em: 16 feb. 2026.