STEVEN; SINAGA, Hommy Dorthy Ellyany. Fostering Environmentally Conscious Purchasing Through Ecological Promotion: How Gender and Ecological Awareness Play a Role at Pizza Hut: Mendorong Konsumsi Berkelanjutan Melalui Green Marketing: Pengaruh Gender dan Pengetahuan Lingkungan di Pizza Hut. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 4, n. 1, p. 557–569, 2025. DOI: 10.47663/ibec.v4i1.341. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/341. Acesso em: 28 dec. 2025.