ANJELI; HOMMY DORTHY ELLYANY SINAGA. The Impact of Digital Marketing Strategies and Environmentally Friendly Innovations on Brand Loyalty at The Body Shop Thamrin Plaza: Dampak Strategi Pemasaran Digital dan Inovasi Ramah Lingkungan terhadap Loyalitas Merek di The Body Shop Thamrin Plaza. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 4, n. 1, p. 376–389, 2025. DOI: 10.47663/ibec.v4i1.342. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/342. Acesso em: 28 dec. 2025.