HOU, Piter; SITUMORANG, Irvan Rolyesh. Digital Marketing Strategy And Implementation Of Digital Payment Systems As A Trigger On Consumer Buying Interest: Case Study On Kopi Kenangan: Strategi Pemasaran Digital dan Implementasi Sistem Pembayaran Digital Sebagai Pemicu Minat Beli Ulang Konsumen : Studi Kasus pada Kopi Kenangan. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 4, n. 1, p. 669–679, 2025. DOI: 10.47663/ibec.v4i1.348. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/348. Acesso em: 28 dec. 2025.