FELICIA, Frisca; AFRIDA, Fenny. THE EFFECT OF SOCIAL MEDIA USE AND BUSINESS CAPITAL ON MSMEs PERFORMANCE IN THE DIGITAL ERA : PENGARUH PENGGUNAAN MEDIA SOSIAL DAN MODAL BISNIS TERHADAP KINERJA UMKM DI ERA DIGITAL. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 4, n. 1, p. 858–874, 2026. DOI: 10.47663/ibec.v4i1.353. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/353. Acesso em: 20 apr. 2026.