RAHMATYADI, Chandera; HOMMY DORTHY ELLYANY SINAGA. The Impact of Eco-Friendly Packaging Innovation and Green Branding Communication on Image Green Brand KFC Asia Megamas Medan: Dampak Inovasi Kemasan Ramah Lingkungan dan Komunikasi Green Branding terhadap Citra Merek KFC Asia Megamas Medan. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 4, n. 1, p. 692–703, 2025. DOI: 10.47663/ibec.v4i1.361. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/361. Acesso em: 28 dec. 2025.