KESUMA WIJAYA, Octaviona; NASUTION, Lisa Elianti. Integration of Green Innovation and Utilization of Digital Technology to Achieve Sustainable Competitive Advantage for Haseda Herbal Products in Medan City: Integrasi Inovasi Hijau dan Pemanfaatan Teknologi Digital untuk Mewujudkan Keunggulan Bersaing Berkelanjutan Produk Herbal Haseda di Kota Medan. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 4, n. 1, p. 450–461, 2025. DOI: 10.47663/ibec.v4i1.369. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/369. Acesso em: 28 dec. 2025.