CARINE; AFRIZAL. The Influence of Green Products and Green Marketing on Consumer Purchase Decisions in Medan Tembung Culinary MSMEs: Pengaruh Green Product dan Green Marketing terhadap Keputusan Pembelian konsumen pada UMKM Kuliner Medan Tembung. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 4, n. 1, p. 570–582, 2025. DOI: 10.47663/ibec.v4i1.372. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/372. Acesso em: 28 dec. 2025.