AUGUST SIMSON, Violyne; NAINGGOLAN, Elisabeth. Consumer Purchase Preferences of Medan City Residents in using Fintech Payment and Consumer Behavior in the Digital Era: Preferensi Keputusan Pembelian Masyarakat Kota Medan dalam menggunakan Fintech Pembayaran dan Perilaku Konsumen di Era Digital. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 4, n. 1, p. 49–61, 2025. DOI: 10.47663/ibec.v4i1.373. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/373. Acesso em: 15 dec. 2025.