WIJAYA, Catherine; NAINGGOLAN, Elisabeth. The Application of Fintech and Innovation Strategies in Increasing Competitive Advantage in Pizza Hut East Medan District: Penerapan Fintech dan Strategi Inovasi dalam Meningkatkan Keunggulan Bersaing di Pizza Hut Kecamatan Medan Timur. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 4, n. 1, p. 167–178, 2025. DOI: 10.47663/ibec.v4i1.374. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/374. Acesso em: 28 dec. 2025.