GOVINDARAJOO, PHAVIITHTIRRAH; ANIZA SURIATI BINTI ABDUL SHUKOR; FAZLINA BINTI ABD RAHIMAN. THE INFLUENCE OF VISUAL MERCHANDISING ELEMENTS ON SHOPPER’S IMPULSE BUYING MOTIVES. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 2, n. 1, p. 13–18, 2023. DOI: 10.47663/ibec.v2i1.67. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/67. Acesso em: 11 sep. 2025.