PRATAMA PERANGIN-ANGIN, Muhammad Farid; HOMMY DORTHY ELLYANY SINAGA; PETRUS LOO. The Influence of Lifestyle and Brand Image on Purchasing Decisions for Mundo Products with Purchase Intention as an Intervening Variable. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 2, n. 1, p. 148–157, 2023. DOI: 10.47663/ibec.v2i1.99. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/99. Acesso em: 11 sep. 2025.