HAMONANGAN, Yohanes; BAMBANG SUTEJO. The Impact of Price Discounts and Viral Marketing on Purchase Intentions in TikTok E-commerce. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 2, n. 1, p. 178–187, 2023. DOI: 10.47663/ibec.v2i1.106. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/106. Acesso em: 11 sep. 2025.