MANALA-O, Safa. Influence of Social Media Advertising Experience on Affect, Intrusiveness and Recall: Moderating Role of Platform. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 1, n. 1, p. 69–64, 2023. DOI: 10.47663/ibec.v1i1.14. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/14. Acesso em: 11 sep. 2025.