SIAUFANTI, Stella. THE EFFECT OF EASE OF TRANSACTIONS AND PROMOTIONS ON PURCHASING DECISIONS USING GOPAY E-MONEY PAYMENTS IN THE NEW NORMAL ERA (STUDY CASE ON DEAR BUTTER AT MALL PODOMORO MEDAN). PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), [S. l.], v. 1, n. 1, p. 75–85, 2022. Disponível em: https://conference.eka-prasetya.ac.id/index.php/IBEC/article/view/19. Acesso em: 27 oct. 2025.