Wiranata, Wilson, and Petrus Loo. 2025. “Analyzing the Impact of TikTok-Video Content Marketing Strategy and Entrepreneur Personal Branding on Consumer Purchase Intention in the Used Car Market: A Case Study of Mestika Jaya Mobil Showroom: Menganalisis Dampak Strategi Pemasaran Konten Video TikTok Dan Personal Branding Pelaku Usaha Terhadap Minat Beli Konsumen Di Pasar Mobil Bekas: Studi Kasus Showroom Mestika Jaya Mobil”. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) 4 (1):140-52. https://doi.org/10.47663/ibec.v4i1.306.