shendy, Pesta Gultom, and Elisabeth Nainggolan. 2023. “The Role of E-CRM and E-Marketing Increasing Market Orientation In Alligator Roastery Medan”. PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) 2 (1):330-39. https://doi.org/10.47663/ibec.v2i1.132.