Catherine, C. and Rezeki, S. (2025) “The Evolution of Content Marketing : Analysis of Trend Product and Their Impact on Customer Loyalty at Bank Mestika, North Sumatra: Evolusi Konten Marketing : Analisis Tren Produk dan Dampaknya terhadap Loyalitas Konsumen Bank Mestika Sumatera Utara”, PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), 4(1), pp. 462–476. doi: 10.47663/ibec.v4i1.299.