Ryu and Lazuardi, D. (2025) “The Effect of Green Packaging and Digital Payment on Consumer Behavior (A Case Study at Indomaret Asia Mega Mas Branch): Pengaruh Green Packaging dan Digital Payment terhadap Perilaku Konsumen (Studi Kasus di Indomaret Cabang Asia Mega Mas Medan)”, PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), 4(1), pp. 62–71. doi: 10.47663/ibec.v4i1.344.