Rahmatyadi, C. and Hommy Dorthy Ellyany Sinaga (2025) “The Impact of Eco-Friendly Packaging Innovation and Green Branding Communication on Image Green Brand KFC Asia Megamas Medan: Dampak Inovasi Kemasan Ramah Lingkungan dan Komunikasi Green Branding terhadap Citra Merek KFC Asia Megamas Medan”, PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), 4(1), pp. 692–703. doi: 10.47663/ibec.v4i1.361.