Alvin Novaldo, Hommy Dorthy Ellyany Sinaga, Marlo C. Novino, and Jupert Jasser G. Abellana, “From Face-to-Face to Virtual Interactions: Unraveling the Impact of Technological Advancements on Conformity and Consumer Buying Patterns”, IBEC, vol. 3, no. 1, pp. 1–14, Dec. 2024.